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The Salvation Army Southern Territory: Serving During Crisis
The Salvation Army USA Southern Territory has played a vital role in addressing the critical needs of communities across 15 southern U.S. states. From combating food insecurity to enhancing donor engagement, this branch of the organization has demonstrated resilience and innovation during the COVID-19 pandemic. This article explores jobs at The Salvation Army USA Southern Territory, particularly those focused on COVID-19 relief efforts and nonprofit fundraising, many of which are supported by advanced CRM tools that help streamline operations and donor relations.
Quick Overview of Key Initiatives and Job Opportunities
| Area of Work | Description |
| Emergency Relief | Distributing food, essentials, and care packages in High Point, NC, and Rome, GA |
| Food Assistance | Curbside grocery pickup for over 120 families in Fairfax County, VA |
| Shelter & Housing | 24/7 shelter operations and feeding programs in Georgia |
| Nonprofit Fundraising | Managing donor data and fundraising via Blackbaud Enterprise Fundraising CRM |
| CRM Software & Data Handling | Utilizing tools like Power BI, BrightVine Data Loader, and image enhancement. |
COVID-19 Relief Efforts: Local Outreach Jobs
Providing Care in High Point, North Carolina
During the height of the pandemic, staff distributed over 75 care packages to residents of the William Booth Garden Apartments. These packages included essentials such as food, fruit cups, toilet paper, and hygiene products, generously donated by community partners like Publix and Harris Teeter. Many of these efforts were led by roles such as community service coordinators, relief support workers, and donation logistics managers—key jobs at The Salvation Army USA Southern Territory that were instrumental in delivering timely aid to vulnerable populations.
Rome, Georgia: Housing and Feeding Support
In Rome, Project SHARE provided direct financial assistance to families facing job loss. The Salvation Army maintained 24-hour shelter operations and distributed daily meals to 60–70 individuals. These efforts were made possible through the work of shelter managers, case workers, kitchen staff, and program administrators—essential jobs at The Salvation Army USA Southern Territory that supported both immediate relief and long-term recovery for those most affected by the crisis.
Fairfax County, Virginia: Using Blackbaud Enterprise Fundraising CRM
urbside Food Distribution
Curbside pickup was launched for families in need. Job roles included scheduling coordinators, food box packers, and client services assistants. The team distributed canned vegetables, meats, peanut butter, and hygiene supplies to over 120 families during the first week alone.
Fundraising and Donor Engagement: Tech-Enabled Careers
Using Blackbaud Enterprise Fundraising CRM
The Salvation Army USA Southern Territory uses Blackbaud Enterprise Fundraising CRM to manage donor relationships and fundraising goals. More than 600 users depend on the platform daily. Roles in this domain include donor data analysts, CRM administrators, and fundraising campaign strategists.
Debbie Diaz, Assistant CRM Director, emphasized how donor engagement improves when administrative tasks are automated, allowing teams to focus on relationships.
Enhancing Data Capabilities with BrightVine
The BrightVine Data Loader simplifies importing and correcting donor data in bulk. This tool saves countless hours by reducing manual data entry. Fundraisers benefit from streamlined updates and faster portfolio management.
CRM coordinators and data specialists help integrate these systems, ensuring donor engagement workflows remain consistent and clean.
Power BI for Fundraising Insights
By connecting Power BI with CRM, teams create visual dashboards to track giving patterns, donor retention, and campaign success. These insights support executive decision-making and strategy development. Power BI analysts, visual data specialists, and campaign evaluators play key roles in this area.
Check Image Enhancement & Donor Support
Integration with CDS Global’s Web Image Archive enables fundraisers to view donor check images within the CRM. This reduces the need for switching systems and saves time in verifying transactions. These duties align with the financial reconciliation staff and the donation operations officers.
Impact and Reach Across the Southern Territory
The Salvation Army Southern Territory spans major states including Georgia, Virginia, North Carolina, and Texas. The organization supports over 6.5 million constituents. Fundraising teams collaborate with local offices and maintain close coordination across regional command centers. CRM software allows them to remain agile while serving diverse communities.
In just one year:
- 60,011 food boxes were distributed
- 426,789 snacks provided
- 442,737 drinks served
This level of service is only possible through coordinated job functions across operations, fundraising, and volunteer coordination.
Core Technologies Empowering Operations
CRM Customization for Local Needs
Every location has unique requirements. CRM customization ensures relevant donor profiles, interaction histories, and regional preferences are preserved. CRM product managers and implementation leads help tailor solutions that match the territory’s scale and complexity.
Automating Fundraising Tasks
From batching interactions in Excel to auto-flagging inactive donors, automation simplifies time-consuming tasks. The system can remind staff to follow up, ensuring no opportunity is missed. This promotes stronger donor retention and allows human effort to be focused where it matters most.
Major Gift Identification and Donor Tracking
The designation of “Major Giving Suspect” constituencies within the CRM helps pinpoint large-scale donors. Notifications prevent duplicated outreach by informing fundraisers of active donor assignments.
Opportunities for Future Growth
The Salvation Army continues to assess new tools and features for further operational optimization. As fundraising tech evolves, they are exploring better ways to scale their outreach while preserving personal connection.
Open roles in this context include:
- Volunteer coordinators for local outreach events
- Regional data managers to support CRM growth
- Fundraising analysts focused on donor retention
- Community outreach liaisons in high-need areas
These positions offer meaningful work for those interested in social services, faith-based relief, and nonprofit fundraising strategies.
Frequently Asked Questions (FAQs)
What is Project SHARE, and how does it support families?
Project SHARE provides emergency utility and financial assistance to families impacted by job loss and economic hardship, especially during the pandemic.
How does The Salvation Army use Blackbaud CRM?
Blackbaud Enterprise Fundraising CRM is used for donor management, fundraising automation, and tracking constituent interactions across the Southern Territory.
What kind of jobs are available in COVID-19 relief efforts?
Roles include shelter management, emergency food distribution coordinators, care package handlers, and administrative support for local relief programs.
Which locations in the Southern Territory are most active?
Key areas include Fairfax County (VA), Rome (GA), High Point (NC), and regional hubs across Texas.
How can I apply for a job at The Salvation Army?
By maintaining a focus on service, data-driven strategy, and community empowerment, The Salvation Army USA Southern Territory continues to deliver essential services during crises while also investing in long-term growth. Its dedicated team of professionals plays a vital role in supporting vulnerable communities through innovative fundraising, compassionate outreach, and strategic leadership. If you’re committed to making a difference, applying for jobs at the Salvation Army USA Southern Territory can be a meaningful step toward a fulfilling career in service.
